Week+7

A Culture Jam


Group members: Wei Wang, Monica Moawad and Balakanth Tharmakularajah.

Explanation: The above image is an ad of Ralph Lauren Blue Label. The image of the woman looks altered which shows that Ralph Lauren is targeting skinny women, selling to skinny women and encouraging women to be skinny in order to wear their clothes. The true message of the ad is exposed in the text we have added on the top right side of the model. Basically, the message we wrote deconstructs the ad to show the true message behind the ad.