Lab+3

==1.In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.==

Jan Chipcase is a “human-behaviour researcher” for Nokia that travels around the world to collect knowledge about human behaviour in order to provide information to the Nokia departments that take into account human behaviour when making their decisions such as the marketing department (Corbett 2008). Chipcase gathers knowledge about human-behaviour in the countries across the world by analyzing every detail of the people’s lives in all the countries. This analysis allows him to give information to Nokia to help them design a cellphone that people would buy. Chipcase gathers knowledge of cellphones in the developing world by acting as a normal person, and by asking people in the developing world about their lives to help him figure out what cellphone design they would buy. For example, the family in Mumbai that he analyzed helped him think about what cellphone design best suits them based on the way they live (Corbett 2008).

The benefits of analyzing the uses of cellphones in different cultures helps Nokia figure out if cellphones have more value than other things that the people in different countries have access to. Analyzing their uses will help Nokia make the right marketing decisions. It is better to study the environment and people’s standard of living in different countries before taking the risk to expand your market to such countries. This is why human-behaviour researchers are very important to have when needing support in making decisions for a market expansion in countries that have different cultures, values, standards and economic conditions. Based on the number of uses of cellphones in the developing countries that are stated in the article by Corbett, it shows that cellphones have more value in such countries.

Basically, tracking people’s use of cellphones in different cultures helps the company design cellphones that are usable and useful for such people. Analyzing and defining the cellphones’ use in different cultures can also help Nokia find opportunities for growth.

==2. How does the idea of microfinance support two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes.==

Microfinance can help in achieving a sustainable economy by giving people the opportunity to start a business and seek growth. For example, a person in a developing country can use microfinance for starting a business. Businesses can have a big influence on the economy of a country. If businesses in a country grow and improve, that will help create a sustainable economy. Some people in the developing world have cellphones that provide microfinance services (Corbett 2008). These types of cellphones gave people who have businesses an opportunity for growth, and profit. For example, a farmer uses microfinance to buy fertilizer for his corn farm in order to protect and speed up the growth of the corn which can help him earn more profit.
 * Achieving a Sustainable Economy**

The opportunity for growth and profit that microfinance provides to people who have businesses creates a good, strong and healthy society because it helps those people have stability in their lives. Microfinance allows people who use it to focus on improving other things in their lives like obtaining their other needs. It can create a strong society by empowering to keeping trying, take risks, have a good standard of living and a sustainable economy. For example, a person who uses a microfinance in the developing world can use this investment to create stability in their lives.
 * Ensuring a Strong, Healthy and Just Society**

Corbett, Sarah. "Can the Cellphone Help End Global Poverty?" //The New York Times - Breaking News, World News & Multimedia//. 13 Apr. 2008. Web. 20 Jan. 2010. <[]>.
 * Works Cited**