Online+Ad+Design

=__**Ads and Mock-ups**__=

**Large rectangle ad and mock-up**




__**Write-up**__
The client is an online handmade accessory business called Accessorize my World which I am planning to start after I finish university. The logo and name of the business are a prototype of my potential online handmade accessories business. This business sells handmade necklaces, earrings, rings, bracelets and headbands. The goals of Accessorize my World's ad campaign is to generate profit and to build brand awareness across an online platform. The following ad forms are selected to help this business achieve its goals: the leaderboard banner, the wide skyscraper banner, and the large rectangle banner. These ad forms are selected based on their potential effectiveness in helping this business achieve its goals in a competitive environment where there a lot of free lance handmade accessory designers. Banners are effective because they are easily trackable, and less annoying to users. The ease of trackability makes it possible to assess the ads of this campaign based on specific key performance indicators. All the ads have the cost per impression payment model, since it is easy to measure and it can help the business achieve its brand awareness goal. Each ad encourages the viewers to discover the range of accessories that Accessorize your World has on its website by providing the viewer the ability to access its website through a link that states 'click here.'

Women from ages 18 and 35 who are interested in fashion and handmade accessories are being targeted in this ad campaign. The leaderboard banner ad would be advertised on specific websites or blogs like fashion websites. The leaderboard banner ad mock-up shows the advertising space and type of website the banner would be advertised on. The mock-up webpage is a webpage of a fashion blog. The wide skyscraper ad can be advertised on handmade accessory and jewelry websites as well as discussion forums. The large rectangle ad can be advertised on YouTube beside the videos of handmade accessories tutorials, and reviews. The mock-up image of the large rectangle ad is a YouTube webpage that includes the keyword handmade accessories in the search bar and a video on handmade accessories. People who would search for handmade accessories on YouTube will be able to see the ad based on their online behaviour towards handmade accessories. YouTube ads are usually customized to the preferences and online behaviour of the user which makes it easier to advertise to the target market.

Making an ad campaign that has appealing ads which distinguish it from other handmade accessory businesses is one of the design decisions. Trying to keep the ads simple in order to quickly and directly communicate the message to the target audience is another design decision which is implemented in the design of the three different ads for this ad campaign. The white space gives the viewers space to think about the message of the ad while they are interpreting it. Using small snapshots of some of my handmade accessories will encourage the viewer to investigate what these snapshots present. The viewer’s curiousness will lead them to click on the ‘click here’ link to investigate the snapshots in the ads. This technique will encourage viewers to access and browse the Accessorize your World website. Each ad had a different snapshot of the selected accessories. The application of the same accessories across different ad platforms contributed to the consistency of the ads in communicating the ad campaign's message. Typography is used to distinguish the brand's name from the advertised message. Both the brand's name and the message below it are in the same colour to create some connection between them.

Choosing the right ad that has the right size which effectively communicates the message of the Accessorize my World's ad campaign is one of the design challenges of this ad campaign. Designing an effective ad in a constrained ad space is another design challenge which led me to try different ways of designing the content of the ads. The required consistency among the three ads presented another challenge because each ad had a different amount of space. Designing the ads while thinking of not just the message of the ad campaign, but also the environment or platform in which the ads are going to be advertised on presented another design challenge. Different ad platforms have different restrictions on ad space which also presented another challenge during the design process of the ads for Accessorize my World's ad campaign.

__**References**__
[] as mock up fashion web page for leaderboard banner ad

[] as mock up for large rectangle ad